đź‘‹ Hi, my name is Anya
I am a skilled mixed-methods researcher who is deeply committed to use data to amplify the voices of others and create impactful experiences.
Illinois Classical Ballet Website Redesign
A redesign of Illinois Classical Ballet’s website to simplify and optimize the user experience
Finding the Perfect Fit: Consumers Responses to Ads shown on smartphones versus laptops
A capstone treatise research project conducted as a requirement to graduate from the Master in Applied Psychology program at the University of Southern California. The study explores how consumers respond to Consumer Packaged Goods (CPG) advertisements displayed on smartphones and laptops, utilizing a combination of neuromarketing methods and survey data.
Exploring lululemon’s next steps towards inclusivity
Uncovering how lululemon can make its web experience more inclusive to individuals who identify as non-binary
Williams Sonoma Room Planner
Add/View/Modify Usability Study
An examination of the experience of first-time users with the Williams Sonoma Room Planner tool to identify pain points and areas of improvement in the tool's design and user experience.
Segmentation Project for Fitness Concept
The purpose of this project was to identify which market segment the organization would benefit most from targeting in marketing efforts. This project required extensive data analysis and interpretation efforts. Cross tabs were performed on multiple variables from data from a survey with over 800 participants. Please note that specific data and the name of the company have been removed due to an NDA.
SOAR Consulting Project
A look into the SOAR alumni experience in order to identify areas for improvement.
Nespresso Marketing Plan
This semester-long project aims to identify and address the existing gaps in Nespresso's product offerings, which have not been adequately addressed thus far. The project identifies and targets two specific groups of consumers, providing recommendations that will enable Nespresso to expand its market share.